The ritual

The drinking ritual of “Tagay”

TAGAY!!! The distinct sound of people this jovial cheer can be heard anywhere from sophisticated bars
in Manila to simple backyard birthday celebrations. Tagayan, the name of this popular drinking practice,
is defined as the rationing of the liquor around the group using just one cup, passed around in a round-
robin sequence. The entertaining ritual has become an important aspect of Filipino social interactions.

Farmers of Candelaria, Quezon

Coconut farmers are considered the most important and dominant agricultural crop producers of
Candelaria, Quezon. From the collection process to the distillation process, these farmers lovingly take
care of the crops and maintain high standards for local consumption and export use. They are truly the
heart of the Lambanog production in the Philippines.